In a striking evolution of identity and storytelling, The Macallan has partnered with legendary graphic designer David Carson to reimagine the visual world of our timeless Collections. Through his visionary lens, the Sherry Oak Collection, Double Cask Collection and Colour Collection are brought to life.
Each stands with its own character, yet remains unmistakably part of a unified story. While the look has changed, the incomparable whisky inside remains the same, defined by the signature taste, unwavering quality and dedication to craftsmanship that define The Macallan... And you know us so well.
The Artistic Translator
Just as our whisky is layered with complexity and character, Carson’s work invites interpretation. A deconstruction of form and meaning, it challenges expectations, rewards curiosity, and creates space for personal discovery mirroring the journey of the whisky itself.
As a longstanding creative partner of The Macallan, David Carson has become more than a collaborator, but an artistic translator of our story and values. Widely regarded as one of the most influential visual communicators of the modern era, Carson brings a style that is freeform, fragmented, raw and yet undeniably refined.
Sherry, wood, and time
In this reimagining, our brand image becomes a canvas of past and future. Symbols drawn from the first 200 years of The Macallan’s history are interwoven with a bold, forward-looking design. The result is a visual identity that honours where we’ve been, speaks to where we’re going, and deepens the connection between our whisky and those who appreciate it.
Each Collection has been given its own distinct visual language, one that reflects the character of the whisky within. From the depth of flavour to the nuances of natural colour, every element of design has been carefully considered. The visual identity of each Collection speaks to its individual story and provenance, while collectively forming a cohesive world shaped by sherry, wood and time.
| Alcohol: | 43% |
| Volume: | 70cl |
| Bottled in: | 2025 |
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